The Stocking Stuffer of the Season

Shop Brushes

Mix, match, and save on our most giftable brushes.

Black and white wavy pattern resembling a scalloped border.

30% off Sitewide

Sleek Enough for the Mantel,

Small enough

to stuff.

Our Black Friday - Cyber Monday Sale Starts Now

Shop Brushes

Black and white wavy pattern resembling a scalloped border.

Your countertop just got a summer glow-up.

Shop Brushes

Buy individually or save 25% when you bundle The Sunshine Set.

Black and white wavy pattern resembling a scalloped border.

Bring a touch of style to your twice-daily ritual.

Shop Brushes

We couldn't find a beautiful toothbrush that delivers a better clean - so we made one.

Black and white wavy pattern resembling a scalloped border.
Pink circle with text: 'Featuring NEW Spring Styles.'

Bring a touch of style to your twice-daily ritual.

Shop Brushes

We couldn't find a beautiful toothbrush that delivers a better clean - so we made one.

Black and white wavy pattern resembling a scalloped border.
Pink circle with text: 'Featuring NEW Spring Styles.'

20% Off Dad Approved Shades

Shop Brushes

Ends June 7—arrives in time for Father’s Day.

Black and white wavy pattern resembling a scalloped border.

Bring a touch of style to your twice-daily ritual.

Shop Brushes

We couldn't find a beautiful toothbrush that delivers a better clean - so we made one.

Black and white wavy pattern resembling a scalloped border.

THE LABOR DAY SALE IS HERE

50% Off Bundles

Shop Brushes

Fresh brushes, half the price.
Now through 9/1.

Black and white wavy pattern resembling a scalloped border.

YOUR FALL LINEUP START HERE

Get Gameday Ready

From kickoff to cozy nights in, new colors made for the season.

Shop Brushes

Fresh brushes, half the price.
Now through 9/1.

Black and white wavy pattern resembling a scalloped border.

YOUR FALL LINEUP START HERE

Start Fresh,

Every Morning

From early alarms to late-night wind downs, your better brush is made to keep up.

Shop Brushes

Fresh brushes, half the price.
Now through 9/1.

Black and white wavy pattern resembling a scalloped border.
Red and pink checker pattern with horizontal lines.
Red and pink checker pattern with horizontal lines.

Featured In

Your toothbrush should look as good as the rest of your home.

Shop the Better Brush

Shop Brushes

A close-up image of a brown tortoiseshell patterned toothbrush with white bristles.

Pearly whites and love at first sight.

A hand holds a golden toothbrush in a bathroom with a sink and mirror.

Thoughtfully designed for not just a better look, but a deeper clean.

Stick figure man with red hair, blue shirt, and green pants.

A Better Brush

Our soft bristles are gentler on the gums and avoid harm to your enamel.

A red strawberry with a green stem on a white background.

From Counter Space


Our slim, compact design keeps your counters clear and suitcase light.

Simplistic piano keyboard illustration with black and white keys.

Germaphobes Rejoice


Our Brushmate doubles as a travel case and a rest to prevent contact with the bathroom counter.

Geometric shapes: circles and plus signs in a minimalist black and white design.

The Finishing Touch


Fifteen unique finishes to match your mood.

Look Closer

Red and pink checker pattern with horizontal lines.

Now that’s clean beauty

Let’s get close.

Handwritten text saying '(like real clox)' in cursive script.
'Official America's ToothFairy 2024 supporter badge with stars on blue background.'

America's Toothfairy

We support America’s ToothFairy, a National Children’s Oral Health Foundation that makes it possible for underserved children suffering from untreated tooth decay to learn, grow and thrive – free from the pain and humiliation that so often accompanies rampant dental disease. Together we are making a difference for the 1 in 5 children suffering from untreated tooth decay by giving them the building blocks for happy, healthy and productive futures.